Setting goals is the easy part, meeting them . . . that’s a different thing. In my opinion, there are two reasons to set goals (1) to have a direction to move into and (2) to challenge yourself and grow. That’s what I’m planning on doing this year, I want my goals to force me to grow. But most importantly, I’m posting them here because I want YOU to hold me accountable. Accountability is one of the most important factors in accomplishing goals. With that said, here goes!
Podcast (Weekly Episodes)
Right now, I’m posting a new podcast episode about once every two weeks, which considering the time it takes to edit – is plenty. I knew with my current workload, I would be able to keep that commitment and it was important to me that I be consistent with how often I publish new episodes. However, after releasing three episodes, I feel like every couple of weeks is not enough of an interaction with my audience. I’m always so pumped up when I get your feedback and it gives me even more ideas. So, my goal is to move to a weekly podcast by the end of March.
Blogging (two posts per week)
When I started the Shingle Life Podcast, I had no intention of blogging. But, the feedback from the podcast has motivated me to share more about my experience and my journey. I was surprised at how many people had a real need for information on this subject. I’ve been posting some tidbits on Instagram, but the blog provides a better medium for more in-depth discussions.
My goal when I started the podcast was to offer resources to someone embarking on their entrepreneurial journey with little resources. The more information I make available on the internet, it is more likely that someone will come across my content. So, I plan to publish a new post at least twice a week. With everything else I have going on, posting twice a week is really stretching myself. But, what’s the point of a goal if it doesn’t stretch you to the last drop.
Leverage my legal training
It’s scary to think what this process would be like without my legal training. When I looked for business plans, I found nothing that was less than 15 pages, but because of my type A personality, I was able to complete the entire thing in one setting – I told myself I wouldn’t move until it was done. And it wasn’t even that helpful!
That brings me to another reason I started this podcast: to allow my audience to benefit from my legal training. Hiring a lawyer is not an option for many small business owners, so while I can’t give legal advice freely on this platform (it could be considered the unauthorized practice of law because I’m not barred in every state in the country), there are some tips and issues I can draw your attention to to make the legal process easier.
I’ve been working on a simpler more effective business plan; one that I’ve modified over the years and that has helped me really hone in effective ways to grow my business. And because I’m a tax lawyer and that is a very foreign subject for many new entrepreneurs, I am working on a tax planning guide for small, startup and micro-businesses. This guide will be your go-to resource for tax and accounting questions that will help you save money through and give you ideas for thoughtful tax planning year-round.
New Business Venture
For some time now (almost 4 years), I’ve been toying with the idea of starting a small skin care business. I talked myself out of it every time I met an obstacle I didn’t want to deal with (i.e. marketing, branding, packaging, distribution, etc.). But, for the past year, it has kept coming to the forefront of my mind. It’s something I enjoy doing and I’ve gotten great feedback from family and friends. I’ve been conducting research for the past 4-5 months in preparing to take the next steps. I plan to document each step of this journey on my blog. I think I’m crazy for doing this because I’m not sure of how successful this venture will be. But, I think this is the best way to practice what I preach and learn from my prior mistakes.
Blogging/Podcast Stats and Annual Report
It’s hard for me to formulate this type of goal because I had no intention of turning this into a “thing” when I started the podcast. But there’s one thing I’ve come to realize, you have to treat everything you do, whether for pay or not for pay, as a business. That means treating it as if your life depended on it. I could have the greatest podcast that offers the best free legal and tax planning advice, but if no one listens to it or if no one knows about it, then I might as well be doing nothing. If I want to bring in more dedicated listeners, I have to be purposeful with how I proceed. One of my favorite bloggers Ijeoma of Klassy Kinks, publishes a blog report at the end of each year. It’s a great accountability tool because you can look at your goals and use the blog report to determine if you’ve met them. So, I would like to do the same thing at the end of the year and I would like to have at least 3000 downloads by the end of the year. And I’ll go ahead and throw in $1,000 in income from the blog and the podcast. LOL I have no idea where it will come from, ads? We’ll see! I’m putting it out into the universe.
What kind of person do I have to grow into?
The current Art will not be able to meet these goals. I will have to grow into a completely new person, actually, two or three iterations of that new person. I will have to revamp my organizational skills, my focus, and time management in order to be able to accomplish just half the goals I’ve set out to accomplish. But, I want to grow into this person, this person is way more productive than I’ve ever been in my life! I’m up for the challenge and you all get to join me for the ride.
Happy Goal Digging!