Tiffini Gatlin was tired of spending 5-6 hours a day prepping synthetic hair for just one client, so she came up with a technique to pre-curl the hair – this idea turned into Tiffini’s million-dollar hair company, Latched and Hooked.
But that’s not the whole story. Tiffini’s story involves leaving her corporate job as an assistant VP and starting a few companies, including a celebrity concierge service and a digital magazine. Eventually, she settled on braiding hair and she eventually developed a business idea that turned into her current business.
In this episode, Tiffini and I talk about how she got started with banking, how she used those skills when she started her business, some of the legal issues she’s faced while building her business and how she distinguishes herself in a competitive, saturated market.
Tiffini’s big takeaways from this conversation is (1) lawyers are important – if you can’t afford an attorney, then you shouldn’t take your product to market (2) she doesn’t balance everything, practice prioritizing your the moving parts of your life over trying to balance everything, and (3) be aware of your competition, but don’t become consumed in what you’re competitors are doing.
You can catch up with Tiffini on Instagram at @latchedandhooked or on her website, www.latchedandhooked.com. Make sure to sign up for Tiffini’s Sunday newsletter; she shares tips about life, being a mom, time with her family, and running her business.
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